20 February 2022

elevenM’s submission to the Privacy Act Review


In its current form the Privacy Act is not fit for purpose for the modern digital economy – as has been widely observed, including in our previous posts

It doesn’t adequately support consumers to understand how their information is to be handled or give them assurance that they have any control over such handling.  

It doesn’t aid consumers to make informed and impactful decisions.  

Its cornerstones of consent and notice are outdated and no longer effective.  

That’s why we are grateful to have the opportunity to contribute to the current review of the Privacy Act. 

Our submission to the Privacy Act Review Discussion paper has recently been published by the Attorney General’s department. You can read it in full here

We welcome any feedback. Please get in touch at hello@eleven.com.